Milestones – 10 Years of FELIX DOLL
2015 – The Beginning
- Brand registration in January 2015
- Launch at Paris Fashion Week with Tranoï
- First client: the international concept store: Tom Greyhound Paris
- First Swiss stores Little Black Dress & Fidelio Mens
- November 2015: Launch of the online shop & debut at Blickfang Zürich
2016 – First Steps Abroad
- Presentations at Paris Men’s & Women’s Fashion Weeks
- First client in Tokyo: Cement
- expanding high-end concept stores stockist in Switzerland: Cabinet & Opia, Set&Sekt
- First custom wedding rings
- Campaign shoot in Greece
2017 – Japan & First Museum Shop
- New sales agencies in Paris (Boon) and Tokyo (Cement)
- Brand showcased at Tokyo during men's and women's Fashion Week
- First listing in a museum shop: Swiss National Museum
- PR support by Arne Eberle PR, Berlin
2018 – Trade Shows & Own Events
- Over 15 design fairs across DACH region
- Paris Fashion Week for men's and women's
- Design price winner at design fair Blickfang in Basel
- Launch of SALON with Jungle Folk & Komana - our own curated events in Zurich
2019 – Expansion & New Visual Language
- participant of 19 design fairs in Germany, Switzerland and Austria
- Visual campaign with photographer Ramona Gschwend & Studio Siebrecht
- Design price winner at design fair Blickfang in Stuttgart
- Own Showroom in Paris with Oyuna & Julia Jentzsch,
- Jewelry stocked in 14 shops across Japan
2020 – Resilience in Crisis
- March Paris: Last Fashion Week before the pandemic
- Lockdown: temporary job at Farmy.ch packing organic food
- No new collection, but a strong Editorial photographic - and video campaign with Oriana Tundo
2021 – Restart & Crowdfunding
- Successful crowdfunding campaign enables Collection F
- First post-pandemic trip to Nepal to work with the workshop team
- Return strong to design fairs like Blickfang, Designschenken, Designgut
2022 – Pop-Up & Collaborations
- back on track with the design fairs in Swiss cities
- a collection developed with iconic Zurich club Hive
- 4-month pop-up at best location at Bahnhofstrasse in Zurich with Swiss Design Market
2023 – Fine Gold Collection & Photography
- First fully self-shot campaign Collection H
- Launch of fine jewelry collection in 18kt Max Havelaar-certified gold with lab-created diamonds
- Fine Gold Collection Campaign with Studio Végété & Tobias Siebrecht
2025 – 10 Years of FELIX DOLL
- Launch of Collection J (Autumn)
- Premiere of our documentary film " A tale of two cities" (Autumn)
- Save the Date: October 18, 2025 – 10-Year Anniversary Celebration in Zurich
- Sister label obo continues its success across Switzerland
Milestones – 10 Years of FELIX DOLL