F 70J - Letter 'J' Keytag
PRODUCT F 70J | Minimalistic Letter 'J' Keytag
DESIGNED in Zurich, Switzerland
PRODUCED in Kathmandu, Nepal
SIZE HxW 41x29mm
the story behind this wonderful font, that we also use in our logo and new with these limited key tags.
It is based on the lettering of Berlin subway station signs, particularly of the U8 line. A decidedly modern design from about a century ago – a period of optimistic outlook towards the future, in designing U8 Anton Koovit aimed to restore this undeservedly forgotten piece of design history. U8 may be considered a “modernist classic” that connects the engineers of DIN and the ideals of the Bauhaus movement.