444 DAYS – A New Chapter, A New Store, and 11 Years of Design Love

444 DAYS – A New Chapter, A New Store, and 11 Years of Design Love

Nov 01, 2026Felix Doll

444 DAYS – A New Chapter, A New Store, and 11

Sometimes, the most beautiful things happen when you take a leap into the unknown.

The past month has probably been the most intense month of my life. Sleepless nights, endless decisions, excitement, uncertainty, and a whole lot of determination. Every single day, I gave everything I had to turn something that seemed almost impossible into reality.

And now, I can finally share it with you.

I have opened my very first store. Right in the heart of Zurich!

In less than four weeks, from the end of September to October 14, I created a new home for my two jewellery labels, FELIX DOLL and OBO, in one of Zurich's most beautiful shopping streets.

444 DAYS by Studio Felix Doll
Storchengasse 9
8001 Zürich, Schweiz

Just a few steps away from brands like Jil Sander, Akris and Hermès, my own design universe has found its place.

For the next 15 months, this temporary store will be my playground. A place to experiment, connect, share stories and, most importantly, celebrate beautiful objects.

I still find it almost unbelievable that I get to call myself a shop owner.

And I couldn't be happier.

You're Invited – Let's Celebrate!

Auf November 5, from 5:30 PM to 9:30 PM, I'm celebrating the official opening of 444 DAYS.

I'd love for you to stop by, discover the space, explore the collections and celebrate this new adventure with me.

Throughout November, the store will be open Wednesday through Saturday, and my team and I will be there to welcome you.

11 Years Later, Back Where It All Began

There's another reason why this November feels so special.

Eleven years ago, I presented my jewellery label for the very first time at BLICKFANG Zurich.

And now, I'm returning to my favourite design fair, just 800 metres away from my new store, at the Kongresshaus Zurich.

BLICKFANG is celebrating its 30th anniversary – 30 years of love for design!

In a world increasingly filled with mass-produced, disposable and uninspired objects, I believe we need independent designers more than ever.

People who care about materials, craftsmanship, creativity and the stories behind the things we surround ourselves with.

Design deserves to be celebrated. Not just on screens, but in real life.

At this year's BLICKFANG, I'll also be presenting my brand-new Collection K for the very first time.

Real Objects. Real People. Real Experiences.

One of the things I love most about my work is creating something real.

A piece of jewellery that someone can touch, wear, keep and treasure.

And now, with my own store and the upcoming design fair, I can create something beyond the objects themselves: real experiences.

I love seeing people discover my jewellery, holding pieces in their hands, trying them on and hearing the stories behind them.

That human connection is something no screen can ever replace.

So whether we meet at my openi

And if you're further away, my online store is always open.

Here's to beautiful objects, meaningful encounters and the beginning of something new.

With love from Zurich,
Felix

Founder & Designer, FELIX DOLL and OBO


Come Visit Me!

444 DAYS by Studio Felix Doll
Storchengasse 9
8001 Zürich, Schweiz

Grand Opening
Thursday, November 5, 2026
5:30 PM – 9:30 PM

BLICKFANG Zurich – 30th Anniversary
November 20–22, 2026

Friday, November 20: 12 PM – 8 PM
Saturday, November 21: 11 AM – 7 PM
Sunday, November 22: 11 AM – 6 PM

Kongresshaus Zurich
Claridenstrasse 5
8002 Zurich, Switzerland

 

 



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